The Pink Stuff's NASCAR Sponsorship

We painted the speedway pink with the rosiest Chevrolet you’ll ever see!

On October 8, 2022, Saturday, The Pink Stuff in partnership with JD Motorsports proudly revealed its primary sponsorship for Bayley Currey’s No. 4 The Pink Stuff Chevrolet at the Drive for the Cure 250 at the ROVAL at Charlotte Motor Speedway.  

This marks the brand’s first involvement in NASCAR, an American auto racing sanctioning and operating company that is best known for stock car racing. The No. 4 The Pink Stuff Chevrolet’s pink paint scheme prominently features The Pink Stuff’s logo on the hood, as well as USA retailers Walmart and Ace Hardware. 

“Being able to bring The Pink Stuff to NASCAR and having them as a sponsor is exciting, but to have them make their sponsorship debut at the ROVAL at Charlotte Motor Speedway is super cool,” said the 25-year-old Currey. “It was important that we had a pink car for the Drive for a Cure 250 in honor of Breast Cancer Awareness Month, and as you can see, this car screams Pink. I’m thankful to have them on board and look forward to representing The Pink Stuff.”

This partnership couldn’t have been more destined, as The Pink Stuff offers versatile cleaners which work great on almost any kind of dirty, grimy surface—cars included. From buffing out scratches on your car, removing grease and grime off car rims, and getting old stains out of car carpets, The Pink Stuff’s uses for vehicles are endless. 

“As Chief Operating Officer of The Pink Stuff USA, we could not be more excited to be partnering up with both NASCAR and the ‘Drive For The Cure 250’ to benefit breast cancer research.” - Sal Pesce, President & COO

The Pink Stuff partnership is managed by A.E. Engine. In addition to its sports sponsorship sales and marketing efforts, A.E. Engine is also the official publisher of the NASCAR-licensed magazine NASCAR Pole Position

The Driver for the Cure 250 went live on NBC, MRN, and SiriusXM NASCAR Radio (Ch. 90) on Saturday, October 8 at 3 p.m. EST. 

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