5 Fun Facts about The Pink Stuff's Miracle Cleaning Paste

The low-down on this “miraculous” TikTok-viral cleaner and why the hype is real

Some things are too good to be true, but The Pink Stuff’s Miracle Cleaning Paste exists to prove otherwise. With its hashtags #pinkstuffpaste and #thepinkstuffpaste going viral on TikTok with over 45.3 million and 18.9 million views respectively as of date, as well its features on media juggernauts like Forbes, VICE, Good Housekeeping, Yahoo!, TODAY, and The New York Times, the Miracle Cleaning Paste isn’t something to be missed out on.

Whether you reside alone in a humble apartment, live with your family in a two-story house, or maintain an office, this TikTok-famous cleaning paste will not only make your living spaces squeaky clean and tidy, but will also make you feel like cleaning isn’t a chore with its unique and delightful scent. (Trust us—you’ll know what we mean once you get a whiff of its signature Rhubarb fragrance.)

Read on to learn more about this raved-about product and why it deserves to be a staple in your household cleaning essentials!

  1. A versatile paste cleaner with multiple uses

Tough on stains yet gentle on surfaces, the Miracle Cleaning Paste is a mild-abrasive, multi-purpose cleaner that works best on hard surfaces. A handy staple in your cleaning paraphernalia, it can work on grease, grime, and stains from a multitude of items found at home. These include saucepans, cooker tops, sinks, uPVC, barbecues, ceramic tiles, glass, showers, garden furniture, paintwork, boats, brass, rust—the list is endless!

What’s great about the Miracle Cleaning Paste by The Pink Stuff is that it can be used for both your indoor and outdoor cleaning needs, making it a must-have for those who love all-purpose products. If you’ve got dirty tiles, stained outdoor furniture, or grimy paintwork, this wonder tool has the strength to penetrate grease, grime, rust, and discoloration from metal surfaces, leaving shiny and clean results that will help you achieve a tidy and well-maintained home. 

  1. A vegan and cruelty-free cleaning staple for your home

While the Miracle Cleaning Paste is famed for being tough on dirt and grime, it’s designed with a vegetable oil-based formula consisting of 99% natural ingredients. The safe and non-hazardous cleaning paste’s formula consists of ingredients like quartz, baking soda and soap, thus creating a gritty quality that makes it highly effective at getting rid of the most stubborn stains and marks.

The Miracle Cleaning Paste, along with all the products that The Pink Stuff offers, is not tested on animals and is made with recyclable packaging. Unlike other harsh and toxic cleaning products, the Miracle Cleaning Paste is cruelty-free and environmentally responsible. While it’s both affordable and eco-friendly, it can last way longer than any other cleaning agent, giving you bang for your buck!

  1. Makes cleaning fun with its easy-to-use formula and fresh scent

To use the Pink Stuff Paste, simply put a small amount on a soft cloth or sponge, rub the problem area gently, then wash away with clean hot water. When it comes to materials like glass, highly-polished steel surfaces, and ceramic hobs, be careful not to apply too much pressure as this could result in scratched surfaces. If in doubt, always test the paste first on an inconspicuous area before using it fully on the dirty surfaces. Make sure not to use it on hot or warm surfaces, too!

Not only is the Miracle Cleaning Paste effective and easy to use, but it also smells better than any regular cleaning product with its signature Rhubarb scent. Unlike other cleaners with chemically-strong and pungent smells that can get overwhelming within a few minutes of scrubbing, the Miracle Cleaning Paste emits a light, floral scent that is a pleasure to clean with.

  1. Went viral on TikTok during the start of the pandemic

As people were forced to stay indoors due to the COVID-19 pandemic, it was instinctive to find things to do at home. Naturally, this led to home improvement, which included cleaning and tidying up living spaces. Cleaning enthusiasts found a community on #CleanTok, a phrase that users search in order to discover TikTok videos about deep cleaning inspiration, before-and-after makeovers, and cleaning tips. It was within this online space that #ThePinkStuff blew up, garnering over 372.8 million views as of date and steadily growing. 

While The Pink Stuff amassed a large online presence due to the pandemic, it’s been trusted by millions of people for more than three decades, with roots that started all the way back to 1938. Today, our large community of The Pink Stuff users continues to grow and thrive. Whether on TikTok, Instagram, or YouTube, you’ll find many dedicated fans who rave about and attest to the quality of the famous  Miracle Cleaning Paste and The Pink Stuff’s other incredible cleaning products.

  1. The best-selling product of The Pink Stuff cleaning line

The Pink Stuff is a product made by the UK-based company Star Brands that offers top-quality products to keep homes and office spaces sparkly and squeaky clean. So just when you think that the Miracle Cleaning Paste is the only versatile and fresh-smelling product in the market, you’ll be pleased to know that it’s also sold with a variety of cleaning products that deserve just as much hype. 

If you prefer a liquid solution over paste, there’s The Miracle Multi-Purpose Cleaning Spray that you can easily spray-and-wipe to clean hard surfaces. Alternatively, there’s a cream variant called The Miracle Cream Cleaner if you prefer a creamier formula. If you need to tidy up your bathroom and are looking for the working action of a foam, The Miracle Bathroom Foam Cleaner may just be the one you’re looking for. All of The Pink Stuff’s products are vegan, made with natural ingredients, and formulated with the signature Rhubarb scent, so if you’re a fan of The Miracle Cleaning Paste, you’ll surely love our other products, too.

Shop The Pink Stuff Miracle Cleaning Paste on our official website, Amazon, Walmart, and Home Depot.

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